Q&A with Gabrielle Guy
We talk to Graphic Designer Gabrielle Guy about the corporate identity of SMITH
1. Why the name SMITH?
SMITH is a personality-less name, like Jones. A non-name. A default. Something that anything can attach itself to. Something that has no connotations, presumptions or baggage. It can apply to anything, any artist, any concept and any exhibition.
2. What was the inspiration behind the choice of font for SMITH Studio?